It’s Friday night, you and your spouse are starving and one of you asks the questions: “Where do you want to eat tonight?” Forty-five minutes later you’re both still sitting in the car, tired and frustrated because you’ve run through an entire list of acceptable restaurants that all just sound blah.
Let’s take a trip down memory lane to the day your business first opened its doors. How exciting were those first few weeks as a new establishment, when your strategy felt strong and your confidence, even stronger.
Over time, it’s possible you’ve faced some obstacles. Maybe your core business lost steam or your market didn’t live up to its potential. Perhaps the competition heated and you’ve suddenly found yourself competing with more like-businesses than you had ever imagined.
So what do you do?
Ah, the focus group. Such a time-tested method of market research, and yet, it often falls short of our expectations. We work so hard to craft the perfect demographic–just the right subset of consumers we want to hear from, and then the conversation disappoints. Is this the cause of a poor facilitator? Maybe we asked the wrong questions?
Or maybe, we recruited the wrong people.
Ever wondered why our creative meeting and event space is called “The Living Room?” It might seem a little backward at first. When you picture a quarterly planning meeting or team building event, your comfy couch just steps away from a stocked refrigerator isn’t the first thing that comes to mind.
But should it be?
We’ve just closed the books on two Rehearsal Dinners last week (yes, that’s two dinners in two days) so we’re feeling pretty confident in our Rehearsal Dinner game. We love nothing more than to see loved ones gather in our cozy café and swap embarrassing stories of the bride and groom until everyone’s bellies are full and their nerves have been calmed. The rehearsal dinner is a unique time for family and friends to take a collective deep breath just before the Big Day. And it’s really so much more than a dinner. Sure the food is key, but it’s the experience, the atmosphere, and the service that can turn an average rehearsal dinner into an exceptional one.
2080 hours. That’s how much time you will dedicate to your full-time job this year. And that’s only IF you are on a normal 40-hour-a-week schedule. Throw in overtime and those unaccounted-for evenings on the laptop, and you’re looking at a third of your life taken over by work.
In the spirit of the New Year, everyone is talking about planning for the future (including us). But let’s not forget the simple fact that plans without action amount to nothing. It’s a brutal revelation but imperative that it stay top of mind. So in 2017, let’s not just be a bunch of planners. Let’s be doers.