Business Archives - Living Room Cincinnati
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strengthening your core

Strengthening Your Core (Business)

Every business has a core. Whether it’s a specific product, a primary service, or an original merchandise line, your core serves as the cornerstone of your business. It’s the thing that got you into the industry and the reason your doors are still open today.
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planning

How to Win in a Saturated Market

Let’s take a trip down memory lane to the day your business first opened its doors. How exciting were those first few weeks as a new establishment, when your strategy felt strong and your confidence, even stronger.

Over time, it’s possible you’ve faced some obstacles. Maybe your core business lost steam or your market didn’t live up to its potential. Perhaps the competition heated and you’ve suddenly found yourself competing with more like-businesses than you had ever imagined.

So what do you do?

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coffee and desk

Rethink Your Recruits

Ah, the focus group. Such a time-tested method of market research, and yet, it often falls short of our expectations. We work so hard to craft the perfect demographic­–just the right subset of consumers we want to hear from, and then the conversation disappoints. Is this the cause of a poor facilitator? Maybe we asked the wrong questions?

Or maybe, we recruited the wrong people.

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Why “The Living Room”

Ever wondered why our creative meeting and event space is called “The Living Room?” It might seem a little backward at first. When you picture a quarterly planning meeting or team building event, your comfy couch just steps away from a stocked refrigerator isn’t the first thing that comes to mind.

But should it be?
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do more

The Difference Between Planners and Doers

In the spirit of the New Year, everyone is talking about planning for the future (including us). But let’s not forget the simple fact that plans without action amount to nothing. It’s a brutal revelation but imperative that it stay top of mind. So in 2017, let’s not just be a bunch of planners. Let’s be doers.

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