Consumer Research - Living Room Cincinnati
consumer research, focus group facility, focus group
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Cincinnati’s Most Innovative Research Facility

The greatest insights are born when two humans connect. We believe the best place for such a connection is in the comfort of a well-designed space, with the industry’s best tech to support your endeavors.


At The Living Room, we’ve ditched the one-way mirror. Instead, project teams enjoy the full effects of standard observation through a live video stream, giving them extra comfort and freedom to move throughout their own private space


2369 Research Suite

Our Research Suite encompasses both floors of our 2369 building: giving you full privacy, room to stretch, and access to our state-of-the-art audio/visual streaming + recording capabilities. Specifically designed for focus groups, this suite enables clients to facilitate their focus group downstairs while streaming the discussion in real-time upstairs.

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What We Do

Project Management

When you book a project with The Living Room, we become an extension of your team and handle the project management in the capacity that’s right for your project. Whether it’s writing screeners, refining survey questions, or communicating between multiple clients, we’ve got it covered.


The success of a project rests heavily on the quality of your respondents. We know this to be true for projects across the board, whether we’re recruiting for a traditional focus group, consumer connect, or in-home immersion. We hand select recruits from our organically-grown database and use our broad reach to comb through the selected demographic.


Onsite facilitators support your entire project by drawing out conclusive data through our empathic approach. By utilizing our facilitators, the project team can take a seat, relax, and focus on the project’s broader goals without having to employ a mediator.

Audio and Video Recording

One of The Living Room’s most innovative features is our audio and video recording technology that shatters the one-way mirror’s approach to traditional research. Client teams are able to view a live stream of each session in the comfort of their own private space, giving them freedom to move throughout the space as needed.

Each research project comes with different opportunities and challenges which means no two projects look the same. Pricing will flex based on the size and style of each recruit. To get an accurate picture of what you project will cost, give us a call and we’ll explore our options together.
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