Every business has a core. Whether it’s a specific product, a primary service, or an original merchandise line, your core serves as the cornerstone of your business. It’s the thing that got you into the industry and the reason your doors are still open today.
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More than one million people will work in a coworking space by the end of this year….
That’s not a huge surprise when you realize nearly 70% of coworkers feel they’re actually able to focus better while coworking.
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It’s Friday night, you and your spouse are starving and one of you asks the questions: “Where do you want to eat tonight?” Forty-five minutes later you’re both still sitting in the car, tired and frustrated because you’ve run through an entire list of acceptable restaurants that all just sound blah.
Let’s take a trip down memory lane to the day your business first opened its doors. How exciting were those first few weeks as a new establishment, when your strategy felt strong and your confidence, even stronger.
Over time, it’s possible you’ve faced some obstacles. Maybe your core business lost steam or your market didn’t live up to its potential. Perhaps the competition heated and you’ve suddenly found yourself competing with more like-businesses than you had ever imagined.
So what do you do?
Ah, the focus group. Such a time-tested method of market research, and yet, it often falls short of our expectations. We work so hard to craft the perfect demographic–just the right subset of consumers we want to hear from, and then the conversation disappoints. Is this the cause of a poor facilitator? Maybe we asked the wrong questions?
Or maybe, we recruited the wrong people.