Ah, the focus group. Such a time-tested method of market research, and yet, it often falls short of our expectations. We work so hard to craft the perfect demographic–just the right subset of consumers we want to hear from, and then the conversation disappoints. Is this the cause of a poor facilitator? Maybe we asked the wrong questions?
Or maybe, we recruited the wrong people.
Ever wondered why our creative meeting and event space is called “The Living Room?” It might seem a little backward at first. When you picture a quarterly planning meeting or team building event, your comfy couch just steps away from a stocked refrigerator isn’t the first thing that comes to mind.
But should it be?
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2080 hours. That’s how much time you will dedicate to your full-time job this year. And that’s only IF you are on a normal 40-hour-a-week schedule. Throw in overtime and those unaccounted-for evenings on the laptop, and you’re looking at a third of your life taken over by work.
In the spirit of the New Year, everyone is talking about planning for the future (including us). But let’s not forget the simple fact that plans without action amount to nothing. It’s a brutal revelation but imperative that it stay top of mind. So in 2017, let’s not just be a bunch of planners. Let’s be doers.
In case you haven’t noticed… it’s the middle of December. Yikes. We’re not entirely sure how 2016 has already come to an end but one thing we are sure of is the crazy potential of the New Year.
