Today is Halloween… what many would consider the official kickoff of the holiday season. While some may remain more conservative with their timeframe, declaring Thanksgiving the kickoff, we’d argue the distraction of family and food gatherings has already taken up precious space in the minds of our creative coworkers.
When is the last time you had a stellar experience at a shop or restaurant? What establishments come to mind when you think of fantastic customer service? Why don’t all companies value the client experience like we, the customer, think they should?
Every business has a core. Whether it’s a specific product, a primary service, or an original merchandise line, your core serves as the cornerstone of your business. It’s the thing that got you into the industry and the reason your doors are still open today.
It’s Friday night, you and your spouse are starving and one of you asks the questions: “Where do you want to eat tonight?” Forty-five minutes later you’re both still sitting in the car, tired and frustrated because you’ve run through an entire list of acceptable restaurants that all just sound blah.
Let’s take a trip down memory lane to the day your business first opened its doors. How exciting were those first few weeks as a new establishment, when your strategy felt strong and your confidence, even stronger.
Over time, it’s possible you’ve faced some obstacles. Maybe your core business lost steam or your market didn’t live up to its potential. Perhaps the competition heated and you’ve suddenly found yourself competing with more like-businesses than you had ever imagined.
So what do you do?