Today is Halloween… what many would consider the official kickoff of the holiday season. While some may remain more conservative with their timeframe, declaring Thanksgiving the kickoff, we’d argue the distraction of family and food gatherings has already taken up precious space in the minds of our creative coworkers.
When is the last time you had a stellar experience at a shop or restaurant? What establishments come to mind when you think of fantastic customer service? Why don’t all companies value the client experience like we, the customer, think they should?
Every business has a core. Whether it’s a specific product, a primary service, or an original merchandise line, your core serves as the cornerstone of your business. It’s the thing that got you into the industry and the reason your doors are still open today.
It’s Friday night, you and your spouse are starving and one of you asks the questions: “Where do you want to eat tonight?” Forty-five minutes later you’re both still sitting in the car, tired and frustrated because you’ve run through an entire list of acceptable restaurants that all just sound blah.
Let’s take a trip down memory lane to the day your business first opened its doors. How exciting were those first few weeks as a new establishment, when your strategy felt strong and your confidence, even stronger.
Over time, it’s possible you’ve faced some obstacles. Maybe your core business lost steam or your market didn’t live up to its potential. Perhaps the competition heated and you’ve suddenly found yourself competing with more like-businesses than you had ever imagined.
So what do you do?
Ah, the focus group. Such a time-tested method of market research, and yet, it often falls short of our expectations. We work so hard to craft the perfect demographic–just the right subset of consumers we want to hear from, and then the conversation disappoints. Is this the cause of a poor facilitator? Maybe we asked the wrong questions?
Or maybe, we recruited the wrong people.
Ever wondered why our creative meeting and event space is called “The Living Room?” It might seem a little backward at first. When you picture a quarterly planning meeting or team building event, your comfy couch just steps away from a stocked refrigerator isn’t the first thing that comes to mind.
But should it be?